Monday, October 26, 2009

BIG MAC ATTACK



The Big Mac, a symbol of American influence, is sold in over 120 countries. Today I read it is over in Iceland. The McDonald's owner in Iceland has had to close because of the current economic crisis. Iceland has been hit much worse than America by the Banking Failure. Its economy nearly collapsed. The devaluation of the Icelandic Krona pushed the real cost of the Big Mac to $6.36. Almost as high as Norway at $7.00 for the Big Mac.

I decided to look up the 2008 Big Mac Index. This is the Economist Magazine Index of the cost of the Big Mac around the world. They began this a few years ago to study currency devaluation and market forces. I know it seems silly but it's all about supply and demand....as Pam would say, "that's what she said." The Big Mac index is really pretty interesting. Here is a link to the 2008 version: http://www.economist.com/markets/Bigmac/index.cfm

There are really two Indexes [indices?] One is the cost by country and the exchange rate. The other is the time spent working by persons in the country so as to pay for the Big Mac. Seems like even with the entire financial crisis we still have a good deal here in America.

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